"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
--Margaret Mead

"If a business cannot afford to be ethical, then they cannot afford to be in business."
--Neil Kearney, President of the International Garment and Leather Workers Federation.

Slavery is a global problem that requires a global solution. We believe that the solution requires consumers and producers to work together. As consumers, we are in essence the last link in the supply chain. By the pure law of physics, we have the leverage to PULL that chain and create a reaction that leads all the way down to the very first link. If we as consumers don't pull that chain, no one will.

One of the most strategic battlefields of the 21st Century Abolitionist Movement is the marketplace. Everyone has a role to play, and your consumption is a deft weapon, that when used properly, can elicit tangible and viral freedom. We believe one of the most effective penalties you can offer a producer who is not operating with transparency, is to choose a more transparent competitor.

Because we purchase our products in public, we choose to discuss a way forward in this issue, in public. Therefore, we are initiating an open conversation on this site that allows us to voice our demand of SlaveFREE products, and in turn hear what companies are doing on the issue.

Our working definition of forced labor:
Anyone who is forced to work without pay (beyond minimal subsistence), under the threat of violence, being economically exploited and unable to walk away.

Chain Store Reaction is not:

We choose our companies based on:

  1. Market sector
  2. Market bandwidth
  3. Availability of company policy and contact information

No Response: Letters that have been sent with no response back to Chain Store Reaction from you.

Insufficient: The company has sent back a response that either does not address the issue, is a boiler-plate corporate social responsibility statement, or refuses to fill out any part of our survey.

View Response: The company has responded to your letter and filled out the survey which we have posted for entire community to see.

Thank You: The company has filled out the survey and went out of their way to express their ongoing and future efforts on this issue. We encourage consumers to do send a thank you letter by clicking on companies with this status.

We encourage you to send a letter to every company on the site and ask those in your world to join us in starting a REACTION.

So please pick a brand, send a letter, and start a reaction.

If you have any questions or would like to suggest a company please send an email to respond@chainstorereaction.com.